The advertising geniuses at Advil, apparently taking a web page out of Bud Light’s playbook, launched the Advil Ache Fairness Undertaking to finish “systemic ache racism.”
The corporate, owned by Pfizer, launched the mission final fall with adverts sharing private tales.
The company shares a “HISTORY OF SYSTEMIC PAIN BIAS” on their website:
The sources of ache bias within the US date again a whole bunch of years and are deeply rooted in racism. Under are a number of historic examples which have straight led to the ache biases seen at present.
Whereas ache biases are a results of the pervasive nature of medical racism, it’s vital to know that numerous healthcare professionals, researchers, and advocates have been working tirelessly to foster a extra equitable healthcare system.

Advil, and all kinds of ache relievers and different drugs, can be found over-the-counter and don’t want prescritptions. Anybody can go to their native drug retailer to entry these merchandise.
Which begs the query: Is that this one other instance of an organization bowing to the woke agenda? Or is it a chance to broaden their marketshare?
Why is Advil making an attempt to broaden their black client market share by making black individuals appear weak and helpless? pic.twitter.com/tpJIwQPC3J
— Branos (@thesonofbran) March 14, 2024
Watch:
This advert is a part of a brand new Advil marketing campaign to finish systemic ache racism: pic.twitter.com/ca2DqBcNH6
— Finish Wokeness (@EndWokeness) March 14, 2024
Advil’s plan to promote $50 million extra in drugs to Black individuals – disguised as a battle to finish “ache racism” https://t.co/qIBUiAHwed
— Rob Schmitt (@SchmittNYC) March 15, 2024