The Super Bowl had a mean of 123.4million viewers on Sunday night time, essentially the most watched telecast in historical past and the second-most watched US broadcast occasion behind the Apollo 11 moon touchdown.
The earlier file belonged to final yr’s Tremendous Bowl, which drew 115.1million common viewers. CBS Sports activities introduced the astonishing figures lower than 24 hours after the Kansas Metropolis Chiefs lifted the Lombardi Trophy.
The Chiefs, flanked by help from Taylor Swift for her tight-end boyfriend Travis Kelce, defeated the San Francisco 49ers 25-22 in a gripping additional time win to merge victorious within the Tremendous Bowl in Las Vegas.
Solely the Apollo 11 Moon touchdown was watched by extra individuals in historical past, with an estimated common of between 125-150million viewing the 1969 occasion dwell between a number of networks.
On CBS itself, 120million individuals watched the sport, the most important viewers in historical past for a single community. Extremely, greater than 200million viewers watched at the very least a part of the Tremendous Bowl throughout all networks and streams that have been broadcasting the sport.
Travis Kelce and Taylor Swift led Sunday’s Tremendous Bowl to astonishing viewing figures within the US
Kelce helped the Chiefs win the Tremendous Bowl over the 49ers within the most-watched telecast ever
Solely the Apollo 11 moon landings recorded larger viewership figures than Sunday’s recreation
Swift was proven on CBS’ broadcast of the Super Bowl for 54 seconds on Sunday night time, equal to than lower than one p.c of the complete time the sport was on.
The remainder of the top-10 most-watched occasions of all-time are all Tremendous Bowls, relationship again to 2011 – demonstrating that whereas Swift will possible have impacted viewership numbers, video games are nonetheless extraordinarily fashionable with out the pop star.
The Tremendous Bowl was up seven p.c in viewership from final yr. Remaining Nielsen knowledge will likely be accessible on Tuesday morning.
The sport’s complete viewers was up 10 p.c from final yr. Univision averaged greater than 2.2million viewers, the very best for a Tremendous Bowl for a Spanish-language community.
Paramount+, CBS’ streaming service, additionally had a record-setting viewers for the Tremendous Bowl.
NFL regular-season video games averaged 17.9 million viewers in 2023, tied for the second highest since averages have been first tracked in 1995.
Hundreds of thousands of Swift’s followers have tuned into a number of Chiefs video games all through the season, serving to the NFL set scores information all through its season.
The ‘Anti-Hero’ singer’s possible in-person attendance on the Tremendous Bowl possible made hundreds of thousands of her followers tune in to see her cheering on Kelce.
Though the Tremendous Bowl set loads of US broadcast information, its viewership is dwarfed by different televised occasions worldwide.
Essentially the most-watched international occasion was the state funeral of Queen Elizabeth II, which had 4 billion viewers worldwide in September 2022.
9 occasions have garnered at the very least a billion viewers, together with three sporting occasions. The opening ceremonies of the 1996 Sumer Olympics is the No 2 watched occasion in historical past with 3.5 billion viewers.
The rematch between Muhammad Ali and Leon Spinks in 1978, Ali’s final win of his skilled profession, drew two billions viewers worldwide. The 2022 FIFA World Cup Remaining garnered 1.5 billion viewers.
This yr’s Tremendous Bowl is the No 16 most-watched occasion in worldwide historical past.
Greater than 200 million watched the Tremendous Bowl for at the very least a part of the championship recreation
Patrick Mahomes was named the Tremendous Bowl’s MVP for a 3rd time after beating the 49ers
The sport noticed Kelce win his third Tremendous Bowl with Swift cheering him on within the stands after racing again to Vegas from Japan, the place she had performed 4 straight reveals on her Eras Tour in Tokyo.
The Chiefs trailed 10-3 at halftime, with Kelce solely catching one cross for one yard after the sport’s first two quarters.
He even got here to blows together with his head coach Andy Reid, shoving him and screaming in his face because the Chiefs offense stuttered within the second quarter,
However within the second half, Kelce confirmed his dominance to complete the sport with 9 catches for 93 yards.
The Chiefs repeated as Tremendous Bowl champions, as they defeated the Eagles in final yr’s championship recreation, the earlier record-holder for the most important viewers from a single telecast – the place Kelce went up in opposition to his older brother Jason to say glory.
Talking after the sport, Kelce stated: ‘I will go forward and luxuriate in this and every thing that simply occurred.
‘It is a once-in-a-lifetime alternative that I´ve been capable of undergo thrice now. It will get sweeter and sweeter each time.
‘ the purpose has all the time been to get three. However we couldn´t get right here with out getting that two, and having that focus on on our again all yr.’
