Tremendous Bowl LVIII was a nail-biter, performed right down to the final minute when the Kansas Metropolis Chiefs defeated the San Francisco 49ers in additional time 25- 22 at Allegiant Stadium in Las Vegas.
The aggressive match-up, a spate of appearances from celebrities together with Taylor Swift, Beyonce, and Leonardo DiCaprio, plus an indicator halftime show by Usher, all led to document scores.
Per knowledge revealed by CBS Sports activities and offered by Nielsen and Adobe Analytics, Tremendous Bowl LVIII drew in a mean viewers of 123.4 million viewers throughout all platforms, together with cable viewers, Paramount+, Nickelodeon, Univision, and choose digital properties.
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This makes this system the “most-watched telecast ever” and the most-watched single broadcast since the Apollo 11 moon touchdown in 1969, which introduced in an estimated 125 to 150 million individuals.
“Greater than 200 million viewers (202.4) watched all or a part of Tremendous Bowl LVIII throughout networks, the best unduplicated complete viewers in historical past and up +10% vs. final 12 months’s Tremendous Bowl (184 million),” CBS said in a release.
On CBS alone, 120 million viewers watched the massive sport, smashing the document of the biggest viewers in historical past on a single tv community.
And though the Tremendous Bowl was CBS and the NFL’s massive single-game win for viewership this 12 months, the league’s common 2023-2024 season additionally broke data.
“The NFL ON CBS scored the most-watched common season for the reason that NFL returned to CBS in 1998 in addition to the Community’s greatest postseason viewership since 1998,” CBS mentioned.
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Usher’s halftime efficiency introduced in an estimated 5% extra family viewers than final 12 months’s efficiency by Rihanna.
Subsequent 12 months’s Tremendous Bowl LIX is set to take place in New Orleans, Louisiana (dwelling of the New Orleans Saints) at Caesars Superdome on February 9, 2025.
