When Shizu Okusa determined to begin a brand new enterprise, she knew the place to seek out the perfect steering. “I wished to reverse engineer all the pieces I did fallacious in my final firm,” she says.
Raised on a farm in Vancouver by Japanese immigrants, she’d based a cold-pressed juice model referred to as JRINK after feeling burned out at Goldman Sachs. It had 9 retailers and offered in two Complete Meals shops. However it was laborious to make some huge cash. So in 2020, Okusa took all the teachings she realized and created Apothékary — an natural treatment enterprise that is now worthwhile, and drove roughly $25 million in income final 12 months. Here is what Okusa noticed go fallacious, and the way she made it proper.