A girl obsessive about shopping for stuffed toys from the viral model Jellycats has revealed she has spent over £4,000 on her assortment – even resorting to promoting her garments on-line to fund the behavior.
Megan Goldberger, 27, from Cardiff, Wales, turned obsessive about the plush toys after seeing influencers exhibiting off their very own collections on TikTok.
She purchased her first Jellycat – an aubergine known as Vivacious – in February 2024 and has now amassed a set of 150 stuffed toys.
‘I’ve all the time liked teddy bears,’ Megan stated. ‘My Jellycats heal my inside baby.’
Regardless of acknowledging that Jellycats are ‘designed for new-born infants’, the 27-year-old’s favorite toys embody a brown bunny known as Miss Pecan, an ice cream known as Mr Whippy and a dragon known as Flynn – who lately helped her conquer her worry of flying.
With Flynn in hand, Megan, who has ADHD and nervousness, was in a position to get on an airplane for the primary time in 18 months. ‘It was as if an individual was there with me,’ she stated.
Megan additionally spends hours looking down discontinued Jellycats on-line corresponding to discovering an outdated version bunny on eBay and spending tons of on a toy which might have beforehand retailed at £15.99.
Megan Goldberger, 27, poses together with her in depth assortment of 150 Jellycats which she has spent round £4,000 on
Her most costly buy so far is the ‘Amuseable Ice Cream’ Jellycat ‘in dimension large’ that encompasses a squishy waffle cone and and an ‘ice cream hat’ layered with strawberry, vanilla, and chocolate flavours.
Megan paid £130 for the ‘large’ toy which she admitted would have price round £60 to purchase ‘model new from the store’.
Justifying her buy, Megan stated: ‘My rule is I do not thoughts paying double if they’re tremendous uncommon and tremendous particular.
‘It was initially listed at £490, together with postage and packaging,’ she continued, whereas holding the ice cream toy wrapped in a pink cowl.
Megan stated she waited for the vendor to drop the worth to £130 till she may afford it, earlier than including she paid for the toy by promoting her garments ‘like a mad girl’ on Vinted – the web’s favorite on-line ‘thrift store’.
‘I used to joke about promoting my garments for Jellycats however now I truly do,’ stated Megan.
The influencer estimated she has spent £4,000 on her assortment of 150 Jellycats- that are presently on present in her bed room.
She has acquired a combined response from these watching her Jellycat movies on TikTok.

Megan purchased her first Jellycat in February 2024 and has not stopped since, even promoting her garments on Vinted to fund the habit

The influencer from Cardiff has now amassed a set of 150 stuffed toys

Megan, who has ADHD and nervousness, stated Jellycats assist her ‘heal my inside baby’

Megan’s most costly buy so far is the ‘Amuseable Ice Cream’ Jellycat ‘in dimension large’
‘Some individuals remark that adults shouldn’t be amassing teddy bears,’ Megan stated.
‘There are worse issues I might be doing then amassing Jellycats. I do not do medicine, I do not drink alcohol excessively and I do not promote social gathering tradition to a predominately underage viewers like many influencers achieve this I do not see something mistaken with my Jellycat content material. You do not have to look at. I do issues that convey me pleasure.
Megan hopes to continue to grow her assortment and has her eyes set on new drops in addition to many discontinued Jelly Cats just like the uncommon wanted bunnies.
Sooner or later, she hopes to maneuver out of her dad and mom’ home and beautify her personal property fully with Jellycats.
Megan isn’t the one particular person swept up by the Jellycat craze with girls everywhere in the world forking out hundreds of kilos to get their arms on the plush toy pattern.
Jellycats, a British toy firm, was based by brothers Thomas and William Gatacre in 1999 – across the similar time as American businessman Ty Warner launched the world to Beanie Infants that turned the world’s first Web sensation.
Almost three a long time later, movies of individuals discovering, unboxing, and cherishing their dear Jellycats – obtainable in a dizzying array of shapes, characters, and objects – are flooding TikTok, making these plush toys the world’s most up-to-date on-line fad.

Megan has acquired a combined response to her Jellycat movies on TikTok – with some trolls claiming adults shouldn’t purchase stuffed animals


The 27-year-old’s favorite toys embody a brown bunny known as Miss Pecan, an ice cream known as Mr Whippy and a dragon known as Flynn (pictured). Flynn lately accompanied Megan on a flight – her first in 18 months
‘Typically you simply want a large Jellycat,’ one TikTok consumer captioned a video of her dancing with a Silver Bashful Bunny – estimated to be value £225.
A number of creators have posted their hauls, or shared clips of themselves unwrapping these plushies on social media – with tons of of hundreds of posts beneath the hashtag #Jellycat on TikTok and Instagram.
A Jellycat may, actually, signify certainly one of many issues. From food and drinks gadgets such because the ‘Toastie Vivacious Pink Aubergine’ and ‘Sassy Sushi Egg’, to farm yard animals just like the ‘Cluny Cockerel’, fantastical creatures just like the ‘Lavender Dragon’, and on a regular basis objects like espresso cups and salt and pepper shakers.
Their creators breathe life into these Jellycats by giving them persona traits, corresponding to ‘Amuseable’ or ‘Bashful’, or quirky names like ‘Fergus Frog’ or ‘Isobel Chihuahua’.
And, on the time of writing, most Jellycats – sometimes priced between £12 and £200 – are out of inventory.
In response to Jellycat’s newest submitting with Corporations Home, income rose 37 per cent to £200 million within the 12 months to 31 December 2023 – with pre-tax revenue up 24 per cent to £67 million.
Along with the top quality of its luxurious merchandise, Jellycat’s market worth has additionally been bolstered by its celeb clientele – together with Princess Charlotte, who’s the proud proprietor of a Fuddlewuddle canine, Kylie Jenner, who endorsed the model and its line of ‘Vivacious’ vegetable toys in 2020, and ‘massive, massive Jellycat buyer’ Invoice Nighy.