Ben Affleck wasn’t embarrassed or ashamed of the “Unhappy Affleck” meme that began when he attended the 2023 Grammys together with his spouse, Jennifer Lopez, and regarded like he was at a forensic accounting conference.
In keeping with a brand new Dunkin’ advert that aired throughout final evening’s 2024 Grammys, this solely motivated the Oscar-winning author and director so as to add one other inventive endeavor to his profession: pop star.
Within the spot, created with Affleck and Matt Damon’s studio, Artists Equity, Affleck is pitching numerous producers and music trade of us on his concepts, together with TikTok star Charli D’Amelio (who couldn’t recognize Affleck final 12 months).
Ever since Affleck appeared in Dunkin’s first-ever Super Bowl commercial last year—working the drive-through—his advert persona is a superb mix of his brother Casey’s SNL Boston Dunkin’ Guy and the job-interview persona of Affleck’s character in Good Will Looking (“Retaaaaaainer!“). His full profession pivot right here was hinted at back in a September spot, wherein he urged to Ice Spice that they may “spit some bars” collectively.
The brand new Grammys advert is accompanied by a playlist of shorter items, that includes Affleck pitching the music producer, in addition to reminding D’Amelio that he’s an influencer of kinds in longer-form leisure.
In 2018, The New Yorker ran a bit titled “The Great Sadness of Ben Affleck.” Together with his Dunkin’ work, Affleck is skillfully winking in any respect the memes and tabloid theories which have swirled round him through the years, whereas additionally creating some fairly rattling good promoting that may join with each older and youthful audiences. His skill to play together with his superstar repute as an exaggerated model of himself is approaching Curb Your Enthusiasm ranges.
The brand new advert ends with “To be continued,” so we will solely hope that each Dunkin’ and Affleck will make one other look throughout the Tremendous Bowl, this time with a full observe to indicate off.
