Addis Ababa — The Ethiopian Information Company (ENA), which inaugurated a contemporary media complicated in the present day, should additional put money into human capital and content material to compete in Africa, veteran Ethiopian media professionals stated.
The state-of-the-art media complicated with three cutting-edge tv studios and 4 radio studios, superior broadcasting gear, and an unlimited digital archive are testaments to the company’s aspiration to increase companies and be a reliable and dependable media that voices the African narrative.
Among the many outstanding media professionals who attended the inauguration, Amare Aregawi, Ethiopian Reporter Newspaper Proprietor and Normal Supervisor and Ethiopian Media Council Govt Physique Chairman, famous that true media energy lies not simply in {hardware}, however within the human capital and content material that brings tales to life.
ENA’s funding within the constructing, expertise and the studios are superb, the one-time Ethiopian Information Company Supervisor stated.
In line with him, the studio is implausible for the radio and tv and every part. However the information company also needs to make investments on human useful resource to enhance content material and develop into competent media in Ethiopia and Africa.
“I wish to emphasis on one factor. When individuals watch or see the tv of Ethiopian Information Company, learn newspaper or no matter, it’s the information that issues to them.They don’t consider the constructing, they consider the content material. So, as a lot because the information company has invested on the constructing and the expertise, it ought to make investments on human useful resource additionally. That is what issues most.”
The revered determine within the Ethiopian media panorama underscored the significance of expert journalists who can produce high-quality and interesting content material that resonates with audiences.
He believes that by nurturing its human useful resource and diversifying its content material, ENA can develop into a real competitor and dependable supply of knowledge in Africa.
“It isn’t going to be the one one, however will probably be the competitor media as a result of the world wants so many media; and Africa too wants many medias.”
Ethiopian Mass Media Professionals Affiliation President, Tibebu Belete recalled on his half that ENA produced and dispatched content material about African international locations and was a voice of the oppressed in the course of the colonial ordeals.
Since its inception 82 years in the past, the Ethiopian Information Company has been a voice for African international locations, significantly in the course of the wrestle for independence from colonialism.
And with its new complicated and huge archive, ENA is now poised for a renewed function in shaping the continent’s narrative, he added.
Nonetheless, Tibebu, additionally believes that to really thrive, the information company should proceed investing in human useful resource and content material creation alongside increasing its regional and world attain.
“ENA has skilled professionals, management, a number of branches in numerous components of the areas. Furthermore, it’s increasing branches to neighboring international locations Djibouti and Kenya whereas additionally increasing partnership with different home and international media.”
For ENA to thrive additional it ought to proceed to construct the capability of its human useful resource and increase branches and partnerships with many international locations in Africa and the world, the president careworn.
In line with Tibebu, there’s nonetheless neocolonialism when cultures and identities of Africans and others are being influenced utilizing new methods of communication, together with media, than weaponized invasion or colonialism.
“With its new state-of-the-art complicated, together with long-accumulated historic archive sources, the information company is renewed and the studios are among the many largest within the African continent; as an example the inaugurated complicated is as huge because the South African Company (SBC).”
But, Tibebu famous that the media complicated wants human useful resource and content material to thrive additional.
To thrive additional it ought to proceed constructing the capability of its human useful resource and add extra from the market, along with increasing branches and partnerships with many international locations in Africa and the world.
